The Parisian agency CLM BBDO developed a film that has gone viral for Guy Cotten brand. The idea of the film "Sortie en mer" is to make the viewer experience his own drowning in order to make more effective the struggle for wearing a lifejacket.
The message is : "En mer, on se fatigue plus vite qu’on ne le pense. A chaque sortie en mer, portez votre gilet de sauvetage."
Participate to this game, Here