Creativores blog

Creativores blog

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Creativores are people fed by creativity in order to generate new ideas. This blog gives a daily inspiration to your creativity. The goal is to show and feel what creative ideas are or could be. Enjoy, imagine and become creativores !

Sortie en Mer - CLM BBDO for Guy Cotten

Marketing, Com & MediasPosted by creativores.com Apr 25, 2014 13:57

The Parisian agency CLM BBDO developed a film that has gone viral for Guy Cotten brand. The idea of ​​the film "Sortie en mer" is to make the viewer experience his own drowning in order to make more effective the struggle for wearing a lifejacket.
The message is : "En mer, on se fatigue plus vite qu’on ne le pense. A chaque sortie en mer, portez votre gilet de sauvetage."



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